A STRATEGIC BUSINESS CONSULTANCY NEEDS A BRAND that is strong enough to represent the changes and transformations it is able to create. After many years in both national and international markets, it was time to reposition its image and align it to its differentiated characteristics: personalized service, the innovative character of the projects, the ability to hear and understand the audience and the attention paid to every detail to create impactful results that are focused on the future. That was what the consultancy’s new image needed to portray, reaching an audience strategically who would be able to realize all the value that could be added through the services that they offered. Thus, a complete project was developed for the creation of the brand that would then represent its new moment: Saad.
After an extensive research and analysis process, the two main drivers that would guide all of the brand strategies were defined: tailor-made — referring to more authentic and personalized projects — and outsider — a non conventional sight oriented to the present and future of the business. Thus, a flexible brand was developed, one that balances strategy, creativity and technology with focus on results – which can be expected from all the work under Saad’s signature. A minimal visual identity portrays a sort of craft-like appeal in its pieces. It can then relate to the exclusivity and personalized service offered to its customers.
The strategies helped the brand direct the kind of work offered to its customers even further, interfering positively in the quality of the results. In 4 years, the project generated an average annual growth of 27% and was featured in branding and design books by publishers such as Sandu Publishing, Hightone Books, and Design and Design. It was also featured on online publications such as For Print Only, Branding Served, New Grids, and Papers Specs.