A GROUP OF INVESTORS FROM THE MID-WEST OF BRAZIL SAW A BUSINESS OPPORTUNITY when they identified a gap in the national market for quality products on fleets communication technology. The market was asking for innovation in the supply of tracking, monitoring, telemetry and logistics products. So, they decided to launch a new company and contacted Saad to develop a branding project to make it more competitive and prepared for new challenges.
For Privia, it was necessary to highlight the energy of its essence, the innovation of its products and the connectivity of its solutions, keeping the future-oriented approach that is inherent to the brand. The intense process of research, analysis, and discussion made it clear that the company’s positioning was “guaranteed communication everytime, everywhere”, which later became the tagline: Everytime, everywhere. The visual solution was found on the dots of the “i’s” of the name Privia, that move around the logo with no fixed position, appearing on each piece on a different place of the grid, matching perfectly with the brand’s positioning.
The project developed oriented every area of the company. It included the development of the brand platform, strategic brand reccomendations, the creation of the naming, identity, online and offline brand collateral, as well as activation strategies — a set of cohesive elements that allowed the company to launch itself in the market in a much stronger, competitive, and consistent manner. At the first five years after the project, Privia had an average annual growth of 22,5% and became the leader with a 70% market share among gas transportation companies in Brazil.